The media rights for the Indian Premier League for 2023-2027 cycle attracted some huge amount of money. Disney Star retained the TV for a sum of Rs 23, 575 crore while the digital rights were secured by Viacom18 for Rs 20,500 crore.
The media rights for the Indian Premier League for 2023-2027 cycle attracted some huge amount of money. Disney Star retained the TV for a sum of Rs 23, 575 crore while the digital rights were secured by Viacom18 for Rs 20,500 crore.
Apart from this, Viacom 18 also got Package C which is a special segment 98 matches for a five-year duration and paid Rs 3,273 crore.
The Times Internet has secured Package D for Rs 1,058 crore.
BCCI Secretary Jay Shah in a series of tweets made the confirmation. “Viacom18 bags digital rights with its winning bid of Rs 23,758 cr. India has seen a digital revolution & the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision,” he tweeted.
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Updated Date: June 14, 2022 19:25:25 IST
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