Video Content to be launched by Flipkart on its App

Indian Flipkart which is a Walmart Inc’s unit is ready to drive over a free video service for all of its 160 million customers this month as the eCommerce company sees for new measures to expand its user base in smaller towns and cities, it said on Monday.

A company spokeswoman on phone told Reuters that most customers’ first touchpoint with the internet is by online video content and statistics propose that video content and entertainment strike a main key role in linking the gap for customers to get online and experience eCommerce. Flipkart, based in the southern city of Bengaluru, stated that it would offer movies, short videos and web series on its app, however, it also said that it won’t speculate into original content as of now.

She added that they have rolled out the test in among 1% of our customers presently and intend to take it to 100% of them in the next 20 days. Bloomberg reported beforehand that Flipkart was outlining the launch, praising people familiar with the plans. The report said Flipkart would authorize content from production houses like Walt Disney Co and local studio Balaji Telefilms. Amazon at present charging 999 rupees per year, or 129 rupees per month, for its Prime membership.

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