Netflix won’t be Aiding in Apple’s New Streaming Platform

Chief Executive Officer of Netflix, Reed Hastings endorsed that his company won’t be aiding in Apple’s new streaming platform, following a new competition among the Silicon Valley giants. Reed Hastings in a press conference said, “We want to have people watch our content on our service. We’ve chosen not to integrate into their service.”

Apple on March 25 plans to include the video-streaming service. The idea is to merge original content with programming, including HBO and Starz.“We’ve always had massive competitors. We’ve been competing with Amazon in video streaming. These are amazing, large, well-funded companies with very significant efforts. But you do your best job when you have great competitors”, Reed added. At the event in Cupertino, California, Apple will advertise the streaming initiative besides other new products, including a magazine subscription package, at the event in Cupertino, California.

Netflix has earlier avoided combination with Apple’s television application on iPhones, iPads and Apple TV boxes, which aggregates video content from various providers. The company also lately ended enabling Apple users to subscribe via the App Store billing feature, holding the 30 per cent share that earlier went to Apple.

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