A parliamentary panel has recommended that the Jammu and Kashmir administration, the Ministry of Tourism and other stakeholders must try to remove “negative publicity” in the press of the region and use social media to “promote” a more positive image of it. The 280th report of the Standing Committee on Transport, Tourism and Culture “Action Taken by the Government on the Recommendations/ Observations of the Committee Contained in its Two Hundred and Seventieth Report on ‘Development of Tourism in Jammu and Kashmir'” said that industry bodies should also be encouraged to hold meetings and visit the region. “The committee recommends that the state government, Ministry of Tourism and the various other stakeholders must endeavour to remove the negative publicity in the press by finding innovative means to engage with the world at large via the social media. “In this age of You Tube and social platforms like Instagram and Snapchat, social media influencers may be engaged to promote a more positive image of the state,” the panel said.